New York City Football Club (NYCFC) is a Major League Soccer club.
Born of two global sporting giants — Manchester City FC and the New York Yankees — the club began play in 2015 and made an instant impact by signing global superstars David Villa, Frank Lampard, and Andrea Pirlo. NYCFC play home matches at Yankee Stadium. The club won their first MLS Cup in 2021.
In my two years as the club’s only full-time designer, I was responsible for building the club’s visual identity. I had a hand in just about everything the club produced, starting with the club crest.
Each element of the crest was designed with New York City in mind. The NYC monogram, designed by Rafael Esquer, lies at the heart. The shape and composition are inspired by old subway tokens. The typeface – Gotham – is drawn from the city’s vernacular signage (Gotham is also a nickname for New York City). The pentagons represent the city’s five boroughs, and the orange is the exact shade found in the New York City flag.
Although I didn’t realize it at the time, the crest would massively influence the crest redesigns for sister clubs Melbourne City FC and Manchester City FC.
- Primary crest
- Color scheme
- 2017 Home kit
- Inaugural season logo
- Season ticket package
- Social graphics
- Lifestyle apparel
IN COLLABORATION WITH
Milo Kowalski, Rafael Esquer