Buzzer

With creative agency Marcy Avenue, I designed the branding and identity for Buzzer, a new mobile platform that simplifies the discovery and access to live short-form moments in sports tailored to your preferences with real-time notifications and microtransactions.

Our goal was to build a brand system that captured the excitement of “lightning-in-a-bottle” sports moments. Naturally, the bolt served as a go-to graphic element that we weaved into the design — both in the app icon, and hidden inside the wordmark’s negative space.

DELIVERABLES
- Primary logo
- App icon
- Color scheme
- Brand typography

IN COLLABORATION WITH
Marcy Avenue

LAUNCH DATE
July 2021

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