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Oakland Roots Sports Club

Full visual identity package for Oakland Roots SC, an expansion soccer club in Oakland, California.

From the club: "More than just a club, more than just a game. Oakland Roots Sports Club seeks to harness the magic of Oakland and the beautiful game of soccer as a force for social good."

The club logomarks have become a part of the cultural fabric of Oakland, with merchandise appearing in G-Eazy and Kehlani music videos, on NBA stars Damian Lillard and Kevon Looney, and in tv comedy-drama Blindspotting. In 2021, former NFL star and Oakland native Marshawn Lynch joined the ownership group.

 

DELIVERABLES
- Primary crest
- Secondary marks
- Wordmarks
- Color scheme
- Number font
- Lifestyle apparel
- 2019 Home kit
- 2019 Away kit
- Project 51O crest

LAUNCH DATE
October 2018


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