Working as part of the Nike Express Lane team in New York City, I designed several collections of New York specific graphic tees, to be sold exclusively at the various Nike stores around the city. The challenge was to appeal to both tourists and local New Yorkers.
We also worked with the New York City Brand Marketing and Nike Basketball teams to develop a series of shooting shirts to represent each of the parks represented in the 2018 NY vs NY tournament. Kevin Durant showed up to the court wearing the Dyckman one. I thought that was nice of him.
2017 - 2019