In my career I’ve been fortunate enough to work with sports organizations around the world, to develop and celebrate their visual identity through logomarks, uniforms, and apparel.
But there’s something extra special about working with your hometown team — the one you grew up rooting for, the one that is the source of so many childhood (and adulthood!) memories. The one that represents your family, friends, and the place you grew up.
Needless to say, it was truly an honor to work with the Minnesota Twins to create their new visual identity.
Many hands and many hearts went into this work, but special thanks goes to the talented typographer Jeremy Nelson for his partnership on the marks.
- Primary logo
- 'Twins' script mark
- 'Twin Cities' script mark
- 'Minnesota' wordmark
- Name & number font
- All uniforms
IN COLLABORATION WITH