Full brand identity for expansion National Women's Soccer League club, San Diego Wave Fútbol Club.
From the official press release: "The crest, encased in a shield, is a symbol of strength, for the city and team, to proudly stand behind. A powerful wave, cresting in the rich blues of the Pacific Ocean, sits front and center as the iconic mark of Wave FC. And under the proud banner of the city’s name, are the vivid colors of the horizon, celebrating the beauty, fun, and vibrant culture of the city and its people."
The identity was unveiled in early 2022, ahead of the club’s inaugural season. In September of the same year, the club shattered the NWSL's single-game attendance record with 32,000 fans coming out for the regular season match vs Angel City FC. Making waves!
- Club name
- Primary crest
- Secondary marks
- Color scheme
- Name & number font
- Social graphics
- Lifestyle apparel
IN COLLABORATION WITH
Marcy Avenue (agency), Jeremy Nelson (typography, design)