Sky Blue FC of the National Women’s Soccer League — the nation’s longest-standing women’s professional soccer club — approached me with the desire to completely transform their club identity. The transformation would include everything from the club name to the crest, colors, and jerseys.
From the club’s official press release:
“The new crest contains several elements that celebrate the club’s growth and past. It prominently features the Statue of Liberty’s iconic crown sitting atop the crest. A national monument, the Lady in the Harbor was voted the most recognizable symbol of New Jersey and New York by fans. Her crown represents Gotham FC’s ambitions to be an international club and provides a welcoming symbol for the team’s diverse fanbase.
The crest center proudly displays three letters in sky blue coloring – an “N” and a hybrid “J/Y”, which acknowledges New Jersey as the club’s birthplace while embracing the club’s growing New York reach."
- Primary crest
- Secondary marks
- Color scheme
- Kit strategy/creative direction